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Atlanta, GA — On a train or in a plane, in a car or at the bar, on a bus or – it doesn’t matter. You get it. Traveling and reading go hand-in-hand.
Whether it's catching up on the hottest trends in Men’s and Women's Fashion or discovering an interesting brand's travel bags, we love reading on the fly. And we love reading a good book.
Pew Research released an interesting study last year which found approx. 73% of Americans have read some form of a book in the last 12 months.
So although there’s a growing amount of information in the digital sphere available for us to watch/listen/read to in our spare time, we believe it’s important to keep opening up good books now and again. Books tell us stories. Stories tell us everything.
Since we started our journey, we’ve read two good books about two different people with similarly incredible stories that continue to inspire our travels. These two books not only encourage our adventures, they help us understand our story better. And they reinvigorate our belief in our mission: Whether you’re far from home or returning there, travel with us.
We want you to read with us, too.
In fact, as part of the on-boarding process, we gift every new member of our team these books. And they love them. We figure you will too, so it’s about time we share them with you.
1) The Alchemist – Paul Coelho
Travel alongside one boy’s timeless adventures as he journeys to find his Personal Legend. Along the way, he discovers riches greater than he ever imagined. How far will he make it and where will his adventures lead him? Maktub. (It is written).
“And, when you want something, all the universe conspires in helping you to achieve it.” – Paulo Coelho
2) Shoe Dog – Phil Knight
Do you know the story of how Nike became the Empire it is today? In this #1 New York Times bestseller, Knight recalls how it all started when he set out with just fifty dollars on his way to creating one of the world’s most iconic, game-changing brands. From its rise as a start-up to its ultimate victory – Knight takes us with him around the world and on every step of his storied journey over the past 50 years to share his story about Nike.
“History is one long processional of crazy ideas.” – Phil Knight
Alas, we’re on the same page. On your next adventure, travel with us and take these two books with you.
We want to hear from you! What books inspire your travels? Whose story helps you understand your story better? Please share your book suggestions with us on GoodReads and check out some more of our favorites. Welcome to the #ResIpsaBookClub #OurBrandisTravel